PORTFOLIO
Online Financial Services
A full rebrand and web rebuild for one of Egypt’s leading personal finance apps.
Domain
Client Base
Services
The Story
Repositioning an Egyptian fintech for a new era
A standout name in Egypt’s personal finance space approached me to modernise their digital identity. The product — a mobile app offering exclusive discounts and promotions — was thriving, but the brand and web presence had fallen behind it. I led a full rebrand and web rebuild, repositioning the company as a confident, contemporary player in a fast-shifting fintech landscape.
Creative Services
Identity, web, and launch design
The engagement covered a complete identity system, a promotional website built to drive app downloads, and a campaign-ready collateral set for the relaunch. Every asset was designed from a shared visual language, so that an app icon, a billboard, and a banner ad all felt like they belonged to the same confident brand.
Corporate Identity
Built a complete identity system from logo to applications. A bold mark that worked equally well on app icons and billboards.
Website Design & Build
Designed and developed a promotional site to drive app downloads. Clear conversion paths and a fast, mobile-first experience.
Graphic Design
Created marketing collateral, ad creatives, and in-app visuals. All built from a shared design system for visual consistency.
Launch Campaign Support
Produced launch assets across digital and print channels. Coordinated messaging from billboards to app store listings.
Key Results
A scalable system that powered a credible relaunch
The rebrand gave the client a digital identity that finally matched the ambition of their product. App downloads accelerated in the months following relaunch, and the new website became a central asset in partnership conversations with banks and merchants. The visual system has since scaled across new product lines without needing a rebuild.
0+
Years of creativity
0
Brand campaigns
Client Testimonial
Creative minds that shape bold brand stories
"Amar understood our business before he started designing. The brand he delivered didn’t just look modern — it gave us a credible seat at the table when we approached banks and retail partners."
Founder, Egyptian Personal Finance Platform
Get in touch
Close the brand-product gap
Building a fintech or consumer finance product? If your brand and website are lagging behind the product itself, I can help you close that gap with an identity and digital system designed to scale with your roadmap, not against it.
Start a conversation →
More Projects
Rebranding the urban pulse
Branding
Rebranding the urban pulse
Branding
Rebranding the urban pulse
Branding