WordPress sites built to last, and kept that way after launch.
Custom WordPress design and development for small and mid-size businesses across any sector. Sites built thoughtfully rather than spun up from a template — and supported afterwards with the same care. Fourteen years of WordPress work, including deep familiarity with the Avada theme.
Fitness expert
Personalized training for a strong and active lifestyle
Personal coach
Creative vision
Built once, properly, and maintained for the long run.
WordPress is a tool that rewards careful work and quietly punishes shortcuts. A site built quickly from a stock template will look fine on launch day and degrade from there — slower page loads, plugin conflicts after each update, awkward edits because the structure was never planned for them. The cost of that decision shows up two years in, not on launch day.
A thoughtful build takes longer at the start and pays off later. Sites I’ve built are still running unchanged for some clients five years on, with no need to rebuild. Some of that comes from the build itself; some comes from staying involved with maintenance afterwards rather than walking away at handover.
What You Get
The specific deliverables
WordPress projects come in different shapes. If you arrived here looking for a particular kind of work, this list should help you find it.
Custom WordPress Websites
New WordPress sites built from a proper brief — strategy, structure, design, build, and launch. Suitable for businesses that want a site planned around their actual content and audience rather than fitted into a template’s assumptions.
Theme Customization Avada Specialist
Adapting premium themes to fit your brand, content, and functionality needs — done at the right level (proper child theme, structured CSS, documented changes) rather than bolted on top of the theme’s options. I have particular depth with the Avada theme but work with any well-built theme.
Maintenance & Ongoing Support
WordPress updates, plugin updates, backups, security checks, and the routine care a site needs to stay healthy. Plus content updates, design tweaks, and small new features as the business evolves. Monthly retainer or per-task, depending on what fits.
Site Migration & Rebuild
Moving sites between hosts, migrating from other platforms onto WordPress, or rebuilding existing WordPress sites on better foundations. Includes content migration, SEO preservation (URL structure, redirects, metadata), and zero-downtime cutover where required.
WooCommerce Setup
WooCommerce stores for businesses selling a defined catalogue of products or services online — setup, configuration, payment integration, and shipping logic. Suitable for straightforward stores. Larger e-commerce projects with complex inventory, multi-warehouse, or heavy custom integration are better suited to e-commerce specialists.
Bilingual Websites
WordPress sites set up to serve more than one language — typically Arabic and English for clients in the region, but applicable to any language pair. Using WPML or Polylang depending on what fits the site. Handled at the structural level rather than bolted on at the end.
Client Training & Handover
A handover session covering how to update content, add pages, manage media, and handle the routine tasks of running the site. Useful for clients who want to manage their own day-to-day updates without being dependent on a developer for small changes.
How a project typically goes
Start with a call
01
Start with a call
Most projects start with a short call — usually 30 minutes — to understand what you’re trying to achieve, who the site is for, and what you have in place already. For rebuilds, this is also when I look at the current site and identify what’s working and what isn’t.
How a project typically goes
Scope, Design & Build
02
Written scope, agreed checkpoints
A written scope comes after that call — pages, features, timeline, and cost. Design happens before build, with one or two rounds of revision before the structure is locked. The build follows, with agreed checkpoints so you see the site take shape rather than meeting it at the end.
How a project typically goes
Launch & Maintenance
03
Ongoing Support
Launch includes the actual go-live, a documented handover, and a settling-in period for any small adjustments. After that, the site can be left in your hands, taken on under a maintenance retainer, or supported per-task — whatever fits how involved you want to stay with it.
Target Audience
Who this is for
If any of the following describes your situation, this is probably the right service to start a conversation about.
01.
A small or mid-size business that needs a new WordPress site built thoughtfully rather than spun up cheaply.
02.
A company with an existing WordPress site that has grown unevenly and needs rebuilding on better foundations.
03.
A business that needs ongoing WordPress maintenance from one accountable person, rather than calling a developer only when things break.
04.
A team migrating an existing site between hosts or from another platform onto WordPress.
05.
A business in the region that needs a multilingual or Arabic-English bilingual WordPress site.
06.
Someone with a heavily customized Avada theme installation that needs adjusting, extending, or untangling.
Have a WordPress Project in Mind?
Tell me what you’re working on; whether it’s a new site, a rebuild, or ongoing care for an existing one. If it fits what I do, I’ll say so. If a different approach fits better, I’ll point you toward it.
Lets Talk.
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