Design for what your business needs to make visible.
Two related areas of design work. Application interface design for GIS-centric software, drawing on years of writing about how these tools are used. And graphic design for the print and screen materials a business needs alongside its written work — presentations, event collateral, product mockups, and marketing collateral.
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Creative vision
Visual thinking, applied to what needs to be made visible.
The design work grew out of the writing. Bid documents need diagrams that explain what prose cannot. User manuals need illustrations that show what the words point to. Over time, designing those visuals became its own discipline — and eventually a service in itself, taken on for clients alongside the writing or independently of it.
The GIS application UI work came from the same place. Years of writing about how GIS software is used made it clear what interfaces help users and what fights them. When teams asked for input on the UI side of their applications, it became a service worth offering directly. Both halves of this group share that origin — design grounded in years of thinking about what readers and users actually need to see.
What You Get
The specific deliverables
The work splits into two areas — specialist GIS interface design, and broader graphic design for businesses in any sector.
GIS Application Interface Design
Designing the screens, layouts, and interaction flows for GIS software applications. From wireframes through to high-fidelity mockups, in close collaboration with the development team. The work draws on years of writing about how GIS applications are actually used by their target audiences.
UX Consultation for GIS Software
Reviewing existing GIS applications and identifying where the user experience can be improved — interface clarity, workflow efficiency, feature discoverability. Suitable for teams who have a working application and want a structured outside review before the next development cycle.
Corporate Presentations
Slide decks and presentation materials for pitches, internal communications, conferences, and project milestones. Designed to be presented rather than read — clear hierarchy, controlled visual density, and consistent treatment from cover to closing.
Event
Collateral
Roll-up banners, stage backdrops, exhibition signage, conference materials, and large-format print collateral. Designed with the realities of event display in mind — visible at distance, in crowds, on imperfect surfaces, often under uncontrolled lighting.
Software Product Mockups
Realistic product, packaging, and concept mockups for use in marketing materials, presentations, pitches, and pre-launch communications. Useful when an idea needs to be seen before it physically exists.
Marketing Collateral
Brochures, one-pagers, case study documents, and the visual materials that sit between a website and a formal proposal. Often produced in tandem with technical or marketing writing, so the words and the visuals carry the same intent.
How a project typically goes
Start with a call
01
Start with a call
Most projects start with a short call — usually 30 minutes — to understand what you’re making, who it’s for, and where it fits in the larger context. For design work, this also includes any existing brand or visual material I should align with.
How a project typically goes
Concepts & Refinements
02
Written scope, agreed checkpoints
Design work begins with concepts — one or two distinct directions to react to, rather than a single take. Once a direction is chosen, refinements happen in rounds, with clear feedback points. Iterating until the work is right is part of the scope, not an extra.
How a project typically goes
Final Delivery
03
Delivery and what comes next
Delivery includes final files in the formats you need, plus editable source files so the work can be updated by you or whoever takes it on later. For ongoing relationships, source files mean you are never locked into coming back for small revisions — though you are welcome to.
Target Audience
Who this is for
If any of the following describes your situation, this is probably the right service to start a conversation about.
01.
A GIS software team that needs interface design or a UX review on an upcoming product or release.
02.
A business preparing a major presentation — pitch, conference, internal — that needs the slides designed to a professional standard.
03.
An organisation preparing for an event, exhibition, or conference and needing banners, backdrops, and signage designed for large-format display.
04.
A team developing a new product who needs realistic mockups for marketing, pitching, or pre-launch communications.
05.
A business that needs marketing collateral, case studies, or one-pagers produced alongside its written content.
06.
A client commissioning writing work who also wants the supporting visuals produced from the same brief, without coordinating two freelancers.
Have a Design Project in Mind?
Tell me what you’re making — the audience, the format, and what already exists. If it fits what I do, I’ll say so. If a different specialism fits better, I’ll point you toward it.
Lets Talk.
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A note on the scope.
Brand identity and full branding from scratch — logo design, brand guidelines, complete visual identity systems — are not part of what I offer. Brand work is a specialism in itself and is better commissioned from someone whose full attention goes into that work. For projects that need a brand foundation, I can recommend specialists.