About Me

Twenty years in IT. Fifteen in GIS. Working with clients directly across writing, design, and the web.

I am a technical and bid writer with twenty years in the IT industry, fifteen of them inside GIS. After two decades of full-time roles, I now work directly with the companies who used to hire the teams I led. The work covers writing, design, and the web — three disciplines that grew out of one career, not three careers running in parallel.

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Strategic plans made

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Years of expertise here

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Strategic insight

We drive growth with tailored business solutions.

Growth planning

Shaping corporate goals for lasting success.

Change catalyst

We drive shifts by shaping teams and systems.

Leadership focus

Guiding executives to excel and inspire their teams.

My Journey

How I Got Here

I started as a technical writer in core IT, documenting software products for the first five years of my career. I moved into GIS by accident more than design — an opportunity opened up, and the field turned out to be unexpectedly engaging. GIS is the kind of work that quietly shapes how cities run, how transport moves, how infrastructure is planned. Once I saw that, I stayed.

I spent the next fifteen years as a full-time lead technical writer and lead content strategist at a GIS company, working across documentation, user research, and the way products were positioned to clients. Over time I consulted on UX and UI for several GIS products — partly because the writing work made the application flow visible, and partly because the team needed someone who could think about both the words and the interface.

The graphic design and WordPress work grew out of the writing. Bid documents need visuals; I learned design rather than wait for someone else’s. Application UIs need wireframes; I learned to draw them. WordPress turned up later as the natural way to build sites for the same kind of clients. None of this was planned — but it adds up to a fuller toolkit than writing alone.

What I Do

In Practice

The work breaks down into three groups, each rooted in the same career. The GIS work is the deepest — fifteen years of context to draw on across documentation, bid responses, and software UI design. It is where the writing comes from someone who has spent time inside the industry rather than around it.

The WordPress and graphic design work is broader, taken on alongside the GIS work for the same kinds of clients. WordPress development and design grew naturally out of the writing — bid documents need visuals, application interfaces need wireframes, and websites need someone to build them properly. The three services connect more than they appear to at first reading.

One Project Worth Mentioning

We craft unique experiences for you

One project sits at the centre of what I do: a 200-page technical proposal I wrote for a government client in the UAE. The bid was successful. I then designed the interface for the resulting application, wrote the user and admin manuals, produced the training materials, and delivered the kick-off and closure presentations.

One project across every service I offer. It is the clearest illustration of why the three disciplines are worth carrying together.

Driven by Creativity

How I work

The how matters as much as the what. A project that arrives on time but in a difficult working relationship leaves both sides worse off.

Over twenty years of full-time work, a small set of principles has shaped how I take on projects, scope them, deliver them, and stay in touch after. Four of them are worth naming.

One project at a time

It limits how much work I carry, but it means you get my full attention, not a slice.

Written scope upfront

Every brief gets a written scope before work begins. What's included, what costs, how long.

Frictionless Revisions

Iterating until the work is right is the work. Feedback rounds are part of scope, not extras.

Beyond delivery

Most projects come from clients I've worked with before — some over five years and still counting.

And What I Don't Do

SEO consulting, social media management, and branding from scratch are not part of what I offer. Each of those is a discipline that needs someone doing it full-time to do it well, and I would rather be honest about where my work stops than stretch into territory I cannot do justice to.

Outside of Work

Photography has been a part of my life for longer than my professional career. The instant satisfaction of having made something is what keeps me at it. The habit also has a quiet effect on the design work — the way photographers think about composition, framing, and light shows up in how I lay out an application interface or a slide deck.