PORTFOLIO

Fashion & Luxury

Sophisticated, sister-brand websites for two Dubai luxury perfume houses sharing a refined visual world.

Domain

Fashion & Luxury

Client Base

Dubai, United Arab Emirates

Services

Graphic Design & Website Development

The Story

Translating in-store luxury into a confident digital experience

In luxury perfume, every detail signals something. I worked with two renowned Dubai-based sister brands to reimagine their digital presence, building sophisticated, user-friendly websites that translated their in-store experience online. The challenge was capturing scent, texture, and ritual through nothing but type, image, and pace — and giving each sister brand its own personality while keeping them visibly connected.

Creative Services

Editorial design and e-commerce craft

The work spanned editorial web design across both sister sites, frictionless e-commerce integration, supporting print and digital collateral, and direction of the product and lifestyle photography that set the visual tone for launches that followed. Restraint did the heavy lifting throughout — luxury communicated by what was left out, not what was piled on.

Editorial Web Design

Designed two distinct sites with a shared design language. Each brand kept its identity while feeling part of one house.

E-Commerce Integration

Built clean, frictionless paths from product to checkout. Optimised the journey without compromising on visual restraint.

Graphic Design

Produced supporting digital and print collateral. Lookbooks, social content, and campaign creatives.

Photography Direction

Directed product and lifestyle photography for the launches. Set the visual tone for every campaign that followed.

Key Results

Elevated positioning and stronger limited-edition conversion

The redesigned sites elevated each brand’s perceived positioning and improved conversion on key products, particularly limited-edition launches where quiet design did most of the persuasion. The shared system made future campaigns faster to execute, and the visual restraint across both properties signalled the kind of confidence luxury buyers respond to without being told to.

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Years of creativity

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Brand campaigns

Client Testimonial

Creative minds that shape bold brand stories

“Amir understood that luxury isn’t about decoration — it’s about restraint. The websites he designed for both our brands feel as considered as the fragrances themselves.”

Marketing Manager

More About Me

Get in touch

Work with me.

Digital presence worth the craft

If you run a furniture or interior design firm and want a digital presence that genuinely matches the quality of your work, I’d love to help. I work with brands that take craft seriously and want their website to do the same.

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