Backdrop design happens months before the event, for a venue you can’t visit. How to design for lighting, scale, and sightlines you can only predict.
Most company slide templates are built once and never questioned. The common design decisions that quietly undermine every deck built on them.
A good mockup lets a client see the finished thing before committing to build it. What makes a mockup convincing rather than just decorative.
Event collateral is read at a distance, in a crowd, in seconds. The design rules are different from screen — and most banners ignore them.
The most common presentation mistake isn’t ugly slides — it’s slides built to be read instead of shown. A short guide to the difference.
